What Is a Tag Line?
A tag line (also known as a strapline? is a punchy slogan that follows a logo or company name. For example, Jaguars tag line is Dont dream it. Drive it.?Or IBMs I phone and broadband packages therefore IBM.?/p>
The tag line evokes an image of the product or service whenever a person streamyx member or hears it. It helps to establish a brand in a persons mind.
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple ?5 short, one-syllable words are easier to remember than 25. Nikes Just do it?is more powerful than Iberia Airlines?The best connections in the world mean nothing if an airline forgets the human one.?/p>
2. Positive ?negative statements dont sell.
3. Original ?like Beanz meanz Heinz.?/p>
Not like Dixons?The future ... for less?or Hyundais A car first. A badge second,?which could apply to a hundred different companies!
4. Benefit-laden ?try to include a broadband availability benefit in your tagline, something that home antivirus appeal to a readers Whats in it for me??mindset: e.g. Backlifes Your personal back pain therapist.?The reader/hearer shouldnt say, So what??/p>
5. Memorable ?if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, You shop, we streamyx hotspots DFSs Think sofas, think DFS.?Or the Automobile Associations Just AAsk.?/p>
6. Meaningful ?if it doesnt make sense, no one will remember it: e.g. Abbot Ales When youre ready, youll find it?or Fosters Tickle it you wrigglers!?What do these mean?
And make sure someone whose first language isnt English will understand your tag line. An Australian might know what Tickle it you wrigglers!?means, but would someone from Japan?
7. With the brand name included, if possible ?the Automobile Associations Just Streamyx promotions more powerful than the anonymous Malaysia Airlines?Going beyond expectations?or WH Smiths More of what you really want.?/p>
8. With a sense of the brands personality in it ?WeightWatchers?The weight is over.?/p>
9. Interesting ?does WH Smiths More of what you really want?grab you?
10. Free from the possibility of prompting a negative remark ?Mobils We want you to live?could give rise to Thats obvious!?/p>
2006 Eldo Barkhuizen BA, HDE
Eldo Barkhuizen, http://www.arrowcopy.com, is a direct response and web copywriter based in the UK. Using tested, powerful strategies he will help you transform your website into a 24/7 money magnet.
